Aneta Sobotka is Regional Director for Europe at Times Higher Education, where she leads strategic engagement and growth across the region. She works closely with universities to support institutional development through data-driven insights, global benchmarking, and reputation-building initiatives.
With over a decade of experience in higher education partnerships, Aneta has a strong track record in driving commercial strategy, managing complex stakeholder relationships, and delivering tailored solutions that enhance institutional performance and visibility. Her career spans senior roles in university engagement, account management, and international market development.
Passionate about the evolving global higher education landscape, Aneta is committed to fostering collaboration and supporting institutions in navigating transformation in an increasingly competitive and interconnected environment.