Researcher at Kozminski University, specializing in the digital transformation of marketing and organization, especially in the context of higher education institutions. He is also the Director of the Digital Transformation Research Center – CYBERMAN. Since 20014, he has been a member of the KRASP Committee for International Cooperation, and in the years 20014-18 he was a member of the Digitization Council at the Minister of Digitization. There is, among others author of three monographs: Digital Transformation – Marketing Perspective (PWN, 20011); The importance of marketing virtualization in network value creation (Poltext, 2012), Blogs and virtual communities – use in marketing (Wolters Kluwer, 2008) and a co-author of the E-marketing textbook – planning, tools and practice, published in May 20012. Since 2012, at Kozminski University, he has been the Vice-Rector for Foreign Cooperation, responsible for the overall internationalization strategy, international accreditations, the image of the University and marketing activities in the country and abroad. Currently, the Rector-elect of the Kozminski University in Warsaw.